Purpose-built products that bring clarity, control, and focus to how you run your business.
Today, quote requests come in through email, phone calls, Instagram DMs, and word of mouth. You manually copy details into a spreadsheet, create a contact in your CRM, and try to remember to follow up. Multiple entry points, one person, zero structure.
With Zero-In, the intake is structured and automatic. Your Custom Studio portal lives at custom.yourbusiness.com — a branded, professional form where clients select the type of work, enter dimensions, describe what they want, and upload images or blueprints. The moment they click submit, three things happen simultaneously:
Contact saved to your CRM with every detail from the form — name, email, phone, source. If they're a returning client, the existing record updates automatically.
A new project enters your pipeline at "Intake" with the submission details, uploaded files, and timestamps. Ready for you to review.
The client receives an automated acknowledgment email within seconds. Professional, branded, from your domain — not from a software tool they don't recognize.
Push notification, email, or in-app — configurable. The new request surfaces in The Zero Point so it's waiting for you when you log in.
Images uploaded on the form — inspiration photos, blueprints, specs — attach directly to the project record. No digging through email attachments later. Everything the client submitted is organized and accessible from the project detail page.
It is architecturally impossible to interact with your business and not be saved as a contact. Every touchpoint captures data. Every submission creates structure. This is the foundation the entire system builds on.
Every morning, The Zero Point analyzes your entire operation and surfaces the three actions that will move the needle most. Not a dashboard of metrics. Not a list of everything. The specific moves — with dollar values attached — that deserve your attention right now.
An $18,500 conference table proposal sitting for 3 days with close rates dropping after day 5. An invoice overdue by a week with the exact amount at risk. A lead going cold because no one followed up. The Zero Point catches all of it — and tells you exactly what to do about it.
Every card shows the dollar amount at stake. You're not working a to-do list — you're working the highest-value actions first, every single day.
If the data exists in the system, a rule can be applied to it. Quotes aging past 72 hours, invoices overdue, messages unanswered — you define the triggers and thresholds that match how your operation works.
Haven't responded to a quote in X days? The system sends a professional follow-up from your email domain, then escalates the priority. Leads don't go cold because the system is working even when you're not.
Day one, The Zero Point runs entirely on your configurable rules. Over time, True North — the AI layer — begins learning your patterns: which lead types convert fastest, which delays actually cost money, which follow-up timing closes deals. The rules you set are the foundation. True North makes them smarter.
Log in. Work the list. Get to zero. That's the rhythm. The Zero Point replaces the mental overhead of remembering what needs attention — so you can focus on building.
Two proposal types, one system. Fixed Price proposals let you set a flat rate with line items for materials, labor, finishing, and delivery. Time & Materials proposals pull from your employee roster — select team members, their hourly rates auto-populate, and the system calculates labor estimates automatically. The moment you hit "Send," the client gets an email notification and reviews the full scope in their portal.
Every proposal is version-locked and attached to the project record permanently. The client reviews and approves directly in their portal — no PDFs, no chasing signatures, no back-and-forth. The moment they approve, Step 4 kicks in automatically.
From day one, the system tracks every proposal you send — materials, labor, totals, win rates. "Your last 12 dining table proposals averaged $6,200. This quote is 22% below your historical average." Rule-based logic using YOUR data. As your history grows, AI begins surfacing patterns and suggestions you wouldn't catch manually.
Start from scratch or paste a transcript from any source — Otter, voice memos transcribed elsewhere, email threads, meeting notes. AI extracts scope, materials, dimensions, and timeline, then drafts a structured proposal on your template. You review, adjust, and send. Minutes, not hours.
Configurable per proposal — 50/50, 30/40/30, or any custom split. Change terms mid-project and the automation adjusts. New milestone invoices regenerate automatically.
Specs, renders, contracts, permits — all attached to the proposal record. Version locked and linked to the project forever.
Payment is received. Invoice auto-generates, marks paid, and pushes to QuickBooks. Your accountant's workflow doesn't change. They see the invoice in QB exactly as they would if you'd entered it manually. Except you didn't enter anything.
The automation chain fires on approval: project status moves to "Deposit Received," your team gets notified that the build is greenlit, the client gets a confirmation email with receipt, and the invoice syncs to QuickBooks with line items intact. Five manual steps become one client click.
Stripe is an optional payment processing method — card on file, automatic receipts. Client pays through the portal, or you can use any payment method that works for your business.
Invoice created, pushed to QB, marked paid when payment clears. Line items, tax, payment terms — all synced. Your accountant sees it immediately.
Client reviews the proposal, sees the itemized breakdown, approves, and pays — all in one place. No PDFs. No chasing signatures.
50/25/25, 50/50, or any custom split. Invoices auto-generate at each milestone. Change terms mid-project and the system recalculates — new milestone invoices regenerate automatically.
Inside each project: work items with completion checkboxes, progress percentage tracked by dollar value ("3 of 8 items complete · $4,200 of $11,500 · 36%"), time logs, payment tracking, documents, notes, and a full activity timeline. Everything in one place.
Team members log hours against specific projects and add notes. Running totals show estimated vs. actual hours and cost so you can see when a build is trending over budget. This is where you stop losing money on T&M projects.
Upload photos from your phone on the shop floor. Photos attach to the project record and auto-push to the client portal — your client watches their build come together without calling you for updates.
Delivery dates, install dates, and milestone deadlines — pulled directly from your project data. Color-coded by type. A focused view of what's due and when.
Control exactly what your client sees at each stage. Progress updates, photos, milestone status — configurable per project. Your internal notes, costs, and margins stay private.
Progress payments don't require you to remember due dates, create invoices, or send reminders. The proposal defined the terms — 50/25/25, 50/50, or any custom split. When a milestone is reached, the system auto-generates the invoice. You review it, approve, and the client receives it in their portal. When they pay, QuickBooks syncs automatically.
Line item completion is tracked by dollar value, not just checkboxes. A visual progress bar shows how much of the project is done financially: "3 of 8 items · $4,200 of $11,500 · 36%." This is the number that triggers your next milestone — not a subjective guess about project stage. And when scope evolves mid-project, the system recalculates payment terms and regenerates milestone invoices automatically — built for the reality of custom work where nothing stays fixed.
Milestone reached? The invoice generates itself with the correct amount, line items, and payment terms. You review and approve before it reaches the client.
Client sees upcoming payments, pays directly, and views full payment history — all from their portal. No phone calls about "when is the next payment due?"
Invoice overdue? The system sends a reminder sequence on your behalf — professional, branded, from your domain. Escalates in The Zero Point if still unpaid.
Every milestone payment syncs to QuickBooks automatically — invoice created, marked paid when payment clears. Your accountant sees it as if you entered it manually.
Every project on a draggable Kanban board. Customizable stages reflect your actual workflow — Intake through Quality Control, Ready, and Delivered. Drag a card from one stage to the next and the system logs the transition, timestamps it, and updates the client portal automatically. You control what your client sees at each stage through your portal visibility settings.
The Projects screen is the list view of your entire operation — every build with its status, value, delivery state, and client. The Pipeline and Projects views stay perfectly in sync: drag a card to "Finishing" on the Kanban and the status updates instantly in the Projects table. Update a delivery status in Projects and the Pipeline card reflects it. Two views, one source of truth. Nothing manual. Nothing forgotten.
Ready, Shipped, Received — each status is timestamped and tracked. Add tracking numbers, delivery notes, and schedule dates. The client sees delivery updates in their portal automatically.
Completed projects are archived with full history — every hour logged, every payment, every conversation, every document. Searchable forever. Nothing gets lost when a build is done.
Build hits 100%? Final invoice auto-sends. Client pays through the portal. Payment syncs to QuickBooks. Project status moves to "Delivered." Five manual steps become zero.
Final payment syncs to QuickBooks automatically — invoice created, marked paid when payment clears. Your accountant sees it as if you entered it manually.
Your CRM is already populated. The contact was captured in Step 1, enriched through every interaction since, and now carries total spend, project history, referral source, and custom tags. You don't enter anything — the system built the record as the project moved through the lifecycle.
Campaigns let you automate what happens next: welcome sequences for new clients, post-delivery review requests, 6-month re-engagement emails, 90-day designer check-ins. Filter by contact stage, purchase history, or custom lists. Sent from your email domain — not from a software tool they don't recognize.
Contact stages plus stackable tags — two-tier segmentation. "Designer" + "VIP" + "Repeat Client." "Elena Marquez has sent you $42,700 in revenue across 5 projects and referred 3 additional clients." See which relationships drive your business.
Welcome, post-delivery, re-engagement, seasonal outreach. {name} personalization tokens. Sent from YOUR domain. Schedule or trigger-based.
Project-linked message threads with auto-status tracking: New → Viewed → Responded → Needs Response. Internal notes. Portal messaging between client and team.
Same contact infrastructure for your supply side. PO templates, purchase logging, delivery tracking. Material costs flow into project P&L — revenue minus materials minus labor equals profit.
Everything that makes the Zero-In machine run. This is what "beyond the workflow" actually looks like.
Owner, Manager, Builder, Sales, Accountant — five roles out of the box. Each one scopes exactly what that person can see, edit, approve, and access across the entire platform.
20 permission keys across five categories. View-only access where it makes sense, full lockout where it doesn't. Create custom roles or adjust defaults as your team evolves.
Color-coded by team member, timestamped to the minute. Filter by person, action type, or date range. When a client asks "who changed this?" — you'll know in seconds.
Control access at the feature level — not just pages. Permissions apply to dashboard widgets, navigation, action buttons, and export options.
One source of truth for roles, rates, and activity. Change a rate once — it updates across proposals, time tracking, and budgets automatically.
Permanent, tamper-proof record of every action. Role changes, permission updates, project edits, invoice approvals, file uploads — all searchable and exportable.
Right access from day one. Instant revoke when plans change. Work history stays intact.
No two shops run the same pipeline, payment terms, or approval flow. Zero-In doesn't force a workflow — it adapts to yours.
Customize pipeline stages, order statuses, and conversation states with labels, colors, and "requires action" flags that feed directly into The Zero Point. Payment terms scale by job size. Defaults apply globally and override per project when needed.
Triggers, conditions, and actions replace manual chasing. Portal submissions create projects. Deposits advance stages. Stalled proposals prompt follow-ups. Overdue invoices send reminders. Eight rules out of the box — extend or replace them as needed.
Every setting lives in one system — not scattered across plugins, spreadsheets, and third-party tools. That's the difference between software you configure and infrastructure you scale.
Standard products sold through Shopify. A customer buys a belt, a bag, a shelf — it syncs automatically into your Zero-In pipeline.
Custom commissions with proposals, timelines, milestones, and client portals. The full build experience — from intake to delivery.
Both flows run through the same pipeline, report to the same dashboard, and roll up into one revenue picture. No parallel systems. No reconciliation.
Check what needs attention between jobs. Overdue invoice, stalled proposal, unread message — surfaced before you ask.
Clock in from the shop floor. Assign hours to a project. No end-of-day guessing, no forgotten entries, no lost margin.
Snap a photo on-site. It's timestamped, tagged to the project, and visible in the client portal instantly.
Payment received. Proposal viewed. Client message. New portal submission. Know immediately — not when you get back to your laptop.
Most custom shops don't offer a real client portal — let alone one with live project tracking, payments, messaging, and document access. Zero-In changes that. A two-person shop presents like a team of twenty. Not a gimmick — infrastructure.
The portal lives on your domain, matches your brand, and speaks in your voice. Clients never see Zero-In — they only see you, operating like a larger, more established shop.
Timeline stages update in real time. Progress photos appear as your team uploads them. Proposals are reviewed and approved in one click. Payments handled without friction. Everything feels calm and intentional.
The client sees an $18,400 outdoor dining collection at 62% complete with 8 progress photos. You see $7,200 in logged labor, $4,100 in materials, internal notes about the marine finish, and a 38% margin — live. Clients see progress. You see the business.
This isn't self-serve setup. It's a buildout. Done with you. Configured for you. Tested before you touch it. That's what the onboarding fee covers — and why every client goes live running, not guessing.