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1.0 The Full System

The tools behind exceptional
operations.

Purpose-built products that bring clarity, control, and focus to how you run your business.

01
Quote Request
Customer submits a quote
A customer lands on your branded portal, fills out a detailed quote form, uploads inspiration photos, and submits. They get an instant confirmation. You get a lead, a project, and a notification — without touching anything.
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The Custom Studio — your clients' first impression. A branded portal at custom.yourbusiness.com

Today, quote requests come in through email, phone calls, Instagram DMs, and word of mouth. You manually copy details into a spreadsheet, create a contact in your CRM, and try to remember to follow up. Multiple entry points, one person, zero structure.

With Zero-In, the intake is structured and automatic. Your Custom Studio portal lives at custom.yourbusiness.com — a branded, professional form where clients select the type of work, enter dimensions, describe what they want, and upload images or blueprints. The moment they click submit, three things happen simultaneously:

Lead Auto-Created

Contact saved to your CRM with every detail from the form — name, email, phone, source. If they're a returning client, the existing record updates automatically.

Project Auto-Created

A new project enters your pipeline at "Intake" with the submission details, uploaded files, and timestamps. Ready for you to review.

Instant Confirmation

The client receives an automated acknowledgment email within seconds. Professional, branded, from your domain — not from a software tool they don't recognize.

You Get Notified

Push notification, email, or in-app — configurable. The new request surfaces in The Zero Point so it's waiting for you when you log in.

Images uploaded on the form — inspiration photos, blueprints, specs — attach directly to the project record. No digging through email attachments later. Everything the client submitted is organized and accessible from the project detail page.

It is architecturally impossible to interact with your business and not be saved as a contact. Every touchpoint captures data. Every submission creates structure. This is the foundation the entire system builds on.

Before
Quote request hits your email. You manually copy info into a CRM, then into a spreadsheet, then follow up via text. Multiple entry points, one person, zero automation.
With Zero-In
Zero manual entry. Data flows once and populates everywhere — CRM, pipeline, notifications, confirmation email. All in under 10 seconds.
02
Prioritization
The Zero Point surfaces what matters
You log in. Instead of checking email, scanning spreadsheets, and trying to remember what fell through the cracks — The Zero Point tells you exactly what matters today.
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Three moves. Revenue-ranked. Every morning.

Every morning, The Zero Point analyzes your entire operation and surfaces the three actions that will move the needle most. Not a dashboard of metrics. Not a list of everything. The specific moves — with dollar values attached — that deserve your attention right now.

An $18,500 conference table proposal sitting for 3 days with close rates dropping after day 5. An invoice overdue by a week with the exact amount at risk. A lead going cold because no one followed up. The Zero Point catches all of it — and tells you exactly what to do about it.

Revenue-Ranked Priorities

Every card shows the dollar amount at stake. You're not working a to-do list — you're working the highest-value actions first, every single day.

Configurable Rules

If the data exists in the system, a rule can be applied to it. Quotes aging past 72 hours, invoices overdue, messages unanswered — you define the triggers and thresholds that match how your operation works.

Auto Follow-Up

Haven't responded to a quote in X days? The system sends a professional follow-up from your email domain, then escalates the priority. Leads don't go cold because the system is working even when you're not.

True North Intelligence

Day one, The Zero Point runs entirely on your configurable rules. Over time, True North — the AI layer — begins learning your patterns: which lead types convert fastest, which delays actually cost money, which follow-up timing closes deals. The rules you set are the foundation. True North makes them smarter.

Log in. Work the list. Get to zero. That's the rhythm. The Zero Point replaces the mental overhead of remembering what needs attention — so you can focus on building.

Before
Check email, scan spreadsheets, scroll through texts, try to remember what fell through the cracks. Rely on memory. Hope nothing got lost.
With Zero-In
Three revenue-ranked moves. Every morning. One-click actions. Nothing slips through the cracks because the system is watching everything you're not.
03
Proposal
Build and send the proposal
Click "Start Proposal" from The Zero Point or the project record. Choose Fixed Price or Time & Materials. Build it, price it, send it — all within the system.
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The Proposal Builder — line items, pricing, payment terms, team assignment

Two proposal types, one system. Fixed Price proposals let you set a flat rate with line items for materials, labor, finishing, and delivery. Time & Materials proposals pull from your employee roster — select team members, their hourly rates auto-populate, and the system calculates labor estimates automatically. The moment you hit "Send," the client gets an email notification and reviews the full scope in their portal.

Every proposal is version-locked and attached to the project record permanently. The client reviews and approves directly in their portal — no PDFs, no chasing signatures, no back-and-forth. The moment they approve, Step 4 kicks in automatically.

Pricing Intelligence

From day one, the system tracks every proposal you send — materials, labor, totals, win rates. "Your last 12 dining table proposals averaged $6,200. This quote is 22% below your historical average." Rule-based logic using YOUR data. As your history grows, AI begins surfacing patterns and suggestions you wouldn't catch manually.

AI Proposal Drafting

Start from scratch or paste a transcript from any source — Otter, voice memos transcribed elsewhere, email threads, meeting notes. AI extracts scope, materials, dimensions, and timeline, then drafts a structured proposal on your template. You review, adjust, and send. Minutes, not hours.

Payment Terms

Configurable per proposal — 50/50, 30/40/30, or any custom split. Change terms mid-project and the automation adjusts. New milestone invoices regenerate automatically.

Document Attachments

Specs, renders, contracts, permits — all attached to the proposal record. Version locked and linked to the project forever.

Before
Email a quote, manually create a QuickBooks estimate, wait for a reply, resend, follow up, hope they didn't ghost you. No tracking on whether they even opened it.
With Zero-In
AI-assisted proposal in minutes. Client reviews and approves in the portal. Payment terms already configured. The moment they approve, Step 4 kicks in automatically.
04
Approval & Deposit
Client approves & pays the deposit
The client gets an email: "Your proposal is ready." They click through to their portal, review the scope, and hit "Approve & Pay." Your client approves and pays without you sending a single follow-up email. Zero manual entry.
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Auto-generated deposit invoice — payment status and QuickBooks sync in real time

Payment is received. Invoice auto-generates, marks paid, and pushes to QuickBooks. Your accountant's workflow doesn't change. They see the invoice in QB exactly as they would if you'd entered it manually. Except you didn't enter anything.

The automation chain fires on approval: project status moves to "Deposit Received," your team gets notified that the build is greenlit, the client gets a confirmation email with receipt, and the invoice syncs to QuickBooks with line items intact. Five manual steps become one client click.

Stripe Integration

Stripe is an optional payment processing method — card on file, automatic receipts. Client pays through the portal, or you can use any payment method that works for your business.

QuickBooks Auto-Sync

Invoice created, pushed to QB, marked paid when payment clears. Line items, tax, payment terms — all synced. Your accountant sees it immediately.

Client Portal

Client reviews the proposal, sees the itemized breakdown, approves, and pays — all in one place. No PDFs. No chasing signatures.

Progress Payments

50/25/25, 50/50, or any custom split. Invoices auto-generate at each milestone. Change terms mid-project and the system recalculates — new milestone invoices regenerate automatically.

Before
Email an invoice, wait for payment, manually mark paid, manually enter in QuickBooks, then text the team that the job is a go. Multiple steps, multiple tools, one person.
With Zero-In
One client click. Payment received, invoice marks paid, QB syncs, team gets notified, project advances. All automatic.
05
Build Tracking
Build tracking & time management
The build starts. Your team logs hours, uploads progress photos, and tracks milestones. The client sees progress in real time through their portal. You see budget burn before it becomes a problem.
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Project calendar — delivery dates, install dates, and milestone deadlines
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Project detail — milestones, documents, notes, timeline

Inside each project: work items with completion checkboxes, progress percentage tracked by dollar value ("3 of 8 items complete · $4,200 of $11,500 · 36%"), time logs, payment tracking, documents, notes, and a full activity timeline. Everything in one place.

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Team time logging — hours allocated by project
Time Tracking

Team members log hours against specific projects and add notes. Running totals show estimated vs. actual hours and cost so you can see when a build is trending over budget. This is where you stop losing money on T&M projects.

Progress Photos

Upload photos from your phone on the shop floor. Photos attach to the project record and auto-push to the client portal — your client watches their build come together without calling you for updates.

Project Calendar

Delivery dates, install dates, and milestone deadlines — pulled directly from your project data. Color-coded by type. A focused view of what's due and when.

Portal Visibility

Control exactly what your client sees at each stage. Progress updates, photos, milestone status — configurable per project. Your internal notes, costs, and margins stay private.

Before
Whiteboards, spreadsheets, text message check-ins, guessing whether you're over budget. Client calls asking "where's my table?"
With Zero-In
Every project, every hour, every dollar — visible. Your client sees progress from their portal. You see hours against estimates in real time.
06
Milestone Payments
Money flows at milestones
You defined the payment schedule in the proposal. Now the system executes it. Milestone reached? Invoice auto-generates. You review and approve. Client pays in the portal.

Progress payments don't require you to remember due dates, create invoices, or send reminders. The proposal defined the terms — 50/25/25, 50/50, or any custom split. When a milestone is reached, the system auto-generates the invoice. You review it, approve, and the client receives it in their portal. When they pay, QuickBooks syncs automatically.

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Line item completion — progress tracked by dollar value with visual progress bar

Line item completion is tracked by dollar value, not just checkboxes. A visual progress bar shows how much of the project is done financially: "3 of 8 items · $4,200 of $11,500 · 36%." This is the number that triggers your next milestone — not a subjective guess about project stage. And when scope evolves mid-project, the system recalculates payment terms and regenerates milestone invoices automatically — built for the reality of custom work where nothing stays fixed.

Auto-Generated Invoices

Milestone reached? The invoice generates itself with the correct amount, line items, and payment terms. You review and approve before it reaches the client.

Client Portal

Client sees upcoming payments, pays directly, and views full payment history — all from their portal. No phone calls about "when is the next payment due?"

Overdue Reminders

Invoice overdue? The system sends a reminder sequence on your behalf — professional, branded, from your domain. Escalates in The Zero Point if still unpaid.

QuickBooks Auto-Sync

Every milestone payment syncs to QuickBooks automatically — invoice created, marked paid when payment clears. Your accountant sees it as if you entered it manually.

Before
Manually create invoices at each milestone, email them, follow up when they don't pay, manually enter in QuickBooks when they do. Repeat for every project.
With Zero-In
Invoices auto-generate at milestones. You approve. Client pays in the portal. QB syncs. Overdue? Reminder sequence fires automatically.
07
Completion
Completion & delivery
Build hits 100%. The automation chain fires: final invoice auto-sends, client pays through the portal, payment syncs to QuickBooks, and the project moves to "Delivered." Every hour logged, every payment collected, every document — archived and searchable forever.
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Drag-and-drop pipeline — every project, every stage, at a glance

Every project on a draggable Kanban board. Customizable stages reflect your actual workflow — Intake through Quality Control, Ready, and Delivered. Drag a card from one stage to the next and the system logs the transition, timestamps it, and updates the client portal automatically. You control what your client sees at each stage through your portal visibility settings.

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Projects — every build, status, delivery tracking, and lifetime value in one table

The Projects screen is the list view of your entire operation — every build with its status, value, delivery state, and client. The Pipeline and Projects views stay perfectly in sync: drag a card to "Finishing" on the Kanban and the status updates instantly in the Projects table. Update a delivery status in Projects and the Pipeline card reflects it. Two views, one source of truth. Nothing manual. Nothing forgotten.

Delivery Tracking

Ready, Shipped, Received — each status is timestamped and tracked. Add tracking numbers, delivery notes, and schedule dates. The client sees delivery updates in their portal automatically.

Project Archive

Completed projects are archived with full history — every hour logged, every payment, every conversation, every document. Searchable forever. Nothing gets lost when a build is done.

Completion Automation

Build hits 100%? Final invoice auto-sends. Client pays through the portal. Payment syncs to QuickBooks. Project status moves to "Delivered." Five manual steps become zero.

QuickBooks Auto-Sync

Final payment syncs to QuickBooks automatically — invoice created, marked paid when payment clears. Your accountant sees it as if you entered it manually.

Before
Send the final invoice, wait for payment, mark it in QuickBooks, file documents somewhere you'll probably forget, move on and lose the project history.
With Zero-In
Clean handoff. Final invoice, payment, QB sync, delivery tracking, archive — all automatic. Full project history preserved forever.
08
Follow-Up
The relationship doesn't end at delivery
Seven days after delivery, the system sends an automated review request. The client enters your re-engagement pipeline. Every relationship is an asset.
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Full client database — spend tracking, segmentation, referral sources, and project history

Your CRM is already populated. The contact was captured in Step 1, enriched through every interaction since, and now carries total spend, project history, referral source, and custom tags. You don't enter anything — the system built the record as the project moved through the lifecycle.

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Automated campaign sequences — review requests, re-engagement, referrals

Campaigns let you automate what happens next: welcome sequences for new clients, post-delivery review requests, 6-month re-engagement emails, 90-day designer check-ins. Filter by contact stage, purchase history, or custom lists. Sent from your email domain — not from a software tool they don't recognize.

CRM Segmentation

Contact stages plus stackable tags — two-tier segmentation. "Designer" + "VIP" + "Repeat Client." "Elena Marquez has sent you $42,700 in revenue across 5 projects and referred 3 additional clients." See which relationships drive your business.

Campaign Automation

Welcome, post-delivery, re-engagement, seasonal outreach. {name} personalization tokens. Sent from YOUR domain. Schedule or trigger-based.

Conversations

Project-linked message threads with auto-status tracking: New → Viewed → Responded → Needs Response. Internal notes. Portal messaging between client and team.

Vendor Database

Same contact infrastructure for your supply side. PO templates, purchase logging, delivery tracking. Material costs flow into project P&L — revenue minus materials minus labor equals profit.

Before
Forget to follow up. No idea which referral sources drive revenue. Manual email blasts from a separate tool. Clients disappear after delivery.
With Zero-In
Every client is an asset. Automated follow-ups, CRM tagging, referral tracking, re-engagement campaigns. The system nurtures the relationship you built.
2.0 The Platform

Beyond the eight steps

Everything that makes the Zero-In machine run. This is what "beyond the workflow" actually looks like.

Team & Access
Your entire team. One system.
Full accountability.
As work moves through the lifecycle, ownership shifts — from sales to builders to managers to accounting. Roles define what each person can see and do. Nothing falls between the cracks.
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Team management — roles, permissions, hourly rates, and activity tracking

Owner, Manager, Builder, Sales, Accountant — five roles out of the box. Each one scopes exactly what that person can see, edit, approve, and access across the entire platform.

Granular control across every feature

20 permission keys across five categories. View-only access where it makes sense, full lockout where it doesn't. Create custom roles or adjust defaults as your team evolves.

Permission Matrix + Create Custom Role
Default permissions by role. Click any cell to customize.
Permission Owner Manager Builder Sales Acct
Pipeline & Projects
View pipeline
Create / edit projects
Move between stages
Log time
Proposals & Invoices
Create proposals
View invoicesView
Approve paymentsView

Full accountability on every action

Color-coded by team member, timestamped to the minute. Filter by person, action type, or date range. When a client asks "who changed this?" — you'll know in seconds.

Activity LogView All
Alex Rivera invited Lisa Wang
Assigned role: Sales
Feb 12, 4:38pm
Kevin Kim updated project status
Nakamura Outdoor Collection → In Production
Feb 12, 2:15pm
Ryan Torres logged 3.5 hrs
Nakamura Outdoor Collection — Chair Assembly
Feb 12, 11:45am
Alex Rivera changed Kevin Kim's role
Builder → Manager
Feb 11, 9:22am
Susannah Stevens viewed invoice
Invoice #INV-2026-018
Feb 11, 8:50am
Marcus Martinez uploaded photos
2 progress photos — Henderson Credenza
Feb 10, 4:12pm
Role-Based Permissions

Control access at the feature level — not just pages. Permissions apply to dashboard widgets, navigation, action buttons, and export options.

Employee Roster

One source of truth for roles, rates, and activity. Change a rate once — it updates across proposals, time tracking, and budgets automatically.

Audit Log

Permanent, tamper-proof record of every action. Role changes, permission updates, project edits, invoice approvals, file uploads — all searchable and exportable.

Invite & Onboard

Right access from day one. Instant revoke when plans change. Work history stays intact.

Settings & Configuration
Your system. Your rules.
Zero-In adapts to how you operate. Customize pipelines, payment logic, automation, notifications, and integrations — without bending your process to fit the software.
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Settings — pipeline logic, automation, invoice rules, notifications, and integrations in one system.

No two shops run the same pipeline, payment terms, or approval flow. Zero-In doesn't force a workflow — it adapts to yours.

Under the hood

Define the workflow

Customize pipeline stages, order statuses, and conversation states with labels, colors, and "requires action" flags that feed directly into The Zero Point. Payment terms scale by job size. Defaults apply globally and override per project when needed.

Pipeline Stages 9 active
New LeadRequires Action
Proposal SentAutomatic
Deposit ReceivedAutomaticRevenue
In ProductionRequires Action
Quality CheckRequires Action
DeliveredAutomaticRevenue

Let the system handle the follow-ups

Triggers, conditions, and actions replace manual chasing. Portal submissions create projects. Deposits advance stages. Stalled proposals prompt follow-ups. Overdue invoices send reminders. Eight rules out of the box — extend or replace them as needed.

Automation Rules 8 enabled
Auto-create project from portal submission
Trigger: Client portal form submitted
Move to "Deposit Received" on payment
Trigger: First payment received on proposal
3-day proposal follow-up
Trigger: Proposal not viewed after 72hrs
Payment reminder (7 days overdue)
Trigger: Invoice past due → Delay: 7 days
Sync invoice to QuickBooks
Trigger: Invoice created OR payment received

Every setting lives in one system — not scattered across plugins, spreadsheets, and third-party tools. That's the difference between software you configure and infrastructure you scale.

Orders & Projects
Two flows. One system.
Most systems treat orders and projects as different businesses. Zero-In treats them as different stages of the same relationship.
Orders

Standard products sold through Shopify. A customer buys a belt, a bag, a shelf — it syncs automatically into your Zero-In pipeline.

Auto-syncs from Shopify
Tracked through fulfillment stages
Revenue flows to Dashboard
Promotable to a project at any point
Projects

Custom commissions with proposals, timelines, milestones, and client portals. The full build experience — from intake to delivery.

Created from portal, order, or manually
Full proposal → invoice → payment flow
Time tracking, progress photos, margin analysis
Client portal with real-time visibility

Both flows run through the same pipeline, report to the same dashboard, and roll up into one revenue picture. No parallel systems. No reconciliation.

Mobile Access
The work doesn't stay at a desk
Most margin leakage happens away from a computer. Zero-In meets the work where it actually happens.
The Zero Point

Check what needs attention between jobs. Overdue invoice, stalled proposal, unread message — surfaced before you ask.

Time Logging

Clock in from the shop floor. Assign hours to a project. No end-of-day guessing, no forgotten entries, no lost margin.

Progress Photos

Snap a photo on-site. It's timestamped, tagged to the project, and visible in the client portal instantly.

Notifications

Payment received. Proposal viewed. Client message. New portal submission. Know immediately — not when you get back to your laptop.

Client Portal
The experience your clients see
Your clients aren't buying off a shelf — they're commissioning work. The portal is where that relationship lives. Quotes, updates, photos, payments, conversations — all in one place. No chasing.
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Client-side view — fully branded to your business and domain.

Most custom shops don't offer a real client portal — let alone one with live project tracking, payments, messaging, and document access. Zero-In changes that. A two-person shop presents like a team of twenty. Not a gimmick — infrastructure.

The portal lives on your domain, matches your brand, and speaks in your voice. Clients never see Zero-In — they only see you, operating like a larger, more established shop.

What they experience

Timeline stages update in real time. Progress photos appear as your team uploads them. Proposals are reviewed and approved in one click. Payments handled without friction. Everything feels calm and intentional.

Nakamura Outdoor Collection 62% Complete
Intake
Proposal
Deposit
Building
Finishing
Delivery
+4
Balance remaining
$4,600
Pay Now

What stays behind the curtain

The client sees an $18,400 outdoor dining collection at 62% complete with 8 progress photos. You see $7,200 in logged labor, $4,100 in materials, internal notes about the marine finish, and a 38% margin — live. Clients see progress. You see the business.

Nakamura Outdoor Collection In Production
Total Value
$18,400
Proposal #PRP-0089
Margin
38.6%
$7,100 gross profit
Labor Cost
$7,200
120 hrs × avg $60/hr
Materials
$4,100
Teak slab + powder-coated steel
Builder Notes · Internal Only
Ryan T. — First coat of marine-grade finish on the table top came out better than expected. Going with two more coats for the outdoor exposure. Chair frames welded and in powder coat queue. Client doesn't need to know about the weld rework on chair 4 — end result is clean. Feb 12, 11:30am
Getting Started
We build your system
This isn't plug-and-play software. It's built around how you operate.
01
Discovery
We map how your business actually runs before we configure anything.
02
Architecture
We design your pipeline, proposals, payments, automations, and portal to match the real workflow.
03
Calibration
We import data, set up your team, and tune every rule, rate, and notification until it's right.
04
Launch
Your team walks every screen. You go live with a system that already works the way you do.
Typical onboarding: 3–4 weeks

This isn't self-serve setup. It's a buildout. Done with you. Configured for you. Tested before you touch it. That's what the onboarding fee covers — and why every client goes live running, not guessing.

Your craft is world-class.
Your operations should be too.

View Pricing Book a Discovery Call
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