Terry graduated Summa Cum Laude from Texas A&M with a Bachelor's in Finance (4.0 GPA) and a Master's in Real Estate Finance. He spent over a decade in commercial real estate, rising to Executive Director of Investments at a PE firm he cofounded — overseeing all aspects of investing activities, asset management, financial reporting, and operations. Across his career, he played a key role in raising and structuring over $300 million in equity and was directly involved in over $1 billion in closed transactions.
At the PE firm, Terry was instrumental in building the property management and construction companies from the ground up — recruiting the teams, defining the workflows, and creating the operational infrastructure that turned acquired assets into performing businesses.
He then went on to launch his own real estate investment firm, replicating the same multi-company structure — investment company, management company, and construction company — where he raised $30 million in equity independently.
It was the rapid growth across all of these ventures that changed his thinking. When the firms he helped build scaled from one employee to over 250, success created its own kind of chaos. The only way to absorb that growth without breaking was to build elite systems — defined workflows, automation, and operational infrastructure that could scale faster than the headcount. That obsession with systems became the foundation for everything Terry built next.
After years of building and running operationally intensive businesses, Terry saw the same pattern everywhere: the businesses that thrived weren't the ones with the best talent or the biggest deals. They were the ones with systems that could absorb complexity without breaking.
When he turned his attention to custom makers and specialty Shopify merchants, he found an industry with world-class craftsmanship and almost no operational infrastructure. Sales closed on Shopify, then everything after — quoting, project tracking, invoicing, client communication — scattered across spreadsheets, email threads, and tribal knowledge. Nobody had a real picture of their margins until months later.
Custom makers and complex businesses deserve a post-checkout operating layer that connects the sale to the delivery, with every step visible, tracked, and connected. That's what Zero-In is — the system Terry would have wanted for every operationally complex business he's ever run.
What we believe
The best businesses aren't the ones with the most tools. They're the ones where every step from sale to delivery is visible, connected, and running without friction.
Complex, operationally intensive businesses deserve infrastructure as sophisticated as the work they produce. Not enterprise software. Not another SaaS dashboard. A system of record for how real businesses actually operate — after the sale.