Custom-built for high-value sellers
Your own storefront. Your own domain. Your customers — not a listing on someone else's marketplace. We build your sales platform around how you operate, with an admin console that does the thinking for you.
Customer browses. Customer pays. Order appears in your admin automatically. The system tells you what to do next, timestamps every action, and advances the order through its lifecycle without you managing a single status. You just work the list until there's nothing left. That's Zero-In.
Get to zero. Every day.
A website here. Stripe over there. Emails in one inbox, customer inquiries in another. A spreadsheet tracking what shipped and what didn't. At the end of the day, you're still not sure if you missed something — because no single tool has the full picture.
Marketplaces aren't the answer either. They take 15–30% of every sale, own the customer relationship, control how your work is presented, and bury your high-value listings next to mass-produced alternatives. You're building someone else's platform, not your own business.
And the "all-in-one" website builders? They give you a storefront and call it done. No operational logic. No automated workflows. No intelligence behind the scenes telling you what needs your attention today. You still end up managing everything manually.
When your average sale is $2,000 or $20,000, the stakes are higher. A clunky checkout doesn't just lose a sale — it loses a month's revenue. A missed follow-up on a custom quote doesn't just cost you a customer — it costs you the referral network that comes with high-value buyers. Generic tools don't understand this. They're built for volume, not value.
Every morning, The Zero Point analyzes your entire business and surfaces the three actions that will move the needle most. Not a list of everything. Not a dashboard of metrics. The specific moves — with dollar values attached — that deserve your attention right now.
A quote sitting for 4 days? The system knows your close rate drops after day 5. An item getting views but not converting? It knows your email list converts 4x better than Instagram. Inventory running low? It calculates days until stockout based on your actual sales velocity.
Powered by True North Intelligence. Day one, it works on rules — pending quotes, low inventory, unanswered messages. As you build operating history, True North learns your patterns. The insights get sharper. The recommendations get more valuable. Your business gets easier to run.
We Don't Give You a Login. We Build Your System.
Zero-In isn't a template you customize. It's infrastructure we build specifically for how your business operates. Most platforms hand you a login and leave you to figure it out. We learn how you operate, then build the system around you — not the other way around.
We spend time understanding your business. How do orders currently work? Where do conversations happen? What falls through the cracks?
We configure your storefront, admin console, and workflow logic. Pricing rules, shipping, inventory triggers — built around how you operate.
We set up True North Intelligence — the triggers and patterns that surface your daily priorities. We configure the system to think the way you think.
You go live on your own domain with a system that's ready to run. Orders flow automatically. The Zero Point tells you what to do. You just work the list.
This isn't a 30-minute onboarding call. It's a partnership. We build the system. You run the business.
Two Sides. One System.
Every successful business begins with the customer experience. Can they find you? Is it easy to browse? Do they trust the checkout? Zero-In gives you a premium storefront on your own domain — professional, clean, built to convert. Your customers browse your catalog, view product details, and check out securely through Stripe. Payments go directly to your bank account. No middleman. No platform fees. No marketplace taking 15–30% of your revenue.
But a great storefront is only half the equation. What happens after they buy is where most businesses fall apart — and where Zero-In takes over.
Your Storefront
A premium storefront built around your products — not a template you customize, not a marketplace listing you share. Your customers browse your catalog on your own domain, view high-resolution product details with dimensions and pricing, and check out securely through Stripe. Payments go directly to your bank account. No middleman. No platform fees. No revenue share.
The storefront is designed to present high-value items the way they deserve — clean, professional, conversion-ready. Every inquiry submitted through the site feeds directly into your admin console as a trackable conversation. Every purchase triggers an automatic order in your system. The customer never sees the machinery. They just see your brand.
Designer Furniture
One Platform, Any Product
The same system powers a furniture maker in Austin, a clothing brand in Los Angeles, and a fine artist in New York. Your storefront adapts to your products — not the other way around. Whether you sell one-of-a-kind $8,000 tables or $95 polos, the experience is premium, the operations are automated, and the backend runs itself.
Each storefront is unique to your brand. Different look, different products, different audience — same powerful engine running behind it all.
Apparel & Lifestyle
Live Example
A real client using Zero-In to sell high-value fine art.
Browse the storefront, explore the catalog, see what your customers see.
The Moment of Purchase
This is where it flips. A customer completes checkout on your storefront. Stripe processes the payment. And instantly — without you lifting a finger — an order appears in your admin console. Already categorized. Already timestamped. Already queued for your next action.
You don't create orders. You don't sync systems. You don't check Stripe separately. If an order is in your admin, it means money is in your bank. Only paid orders exist in your system. No drafts. No pending states. No partial checkouts to wade through. That clarity is by design.
From this moment forward, the system tells you what to do next. Every step. Every status change. Every timestamp. This is where Zero-In earns its name.
Every business owner hits the same bottlenecks after a sale. What do I need to order? Did it arrive? Is it ready to ship? Did I actually ship it? Zero-In walks you through every step — three of them happen automatically. You just confirm what happened in the real world.
Automatic
Customer completes Stripe checkout. The order auto-creates in your admin with the customer's name, item details, price, and a timestamp. You do nothing. It's just there.
Your Action
The item appears in your priority list as something you need to order. You order it from your supplier and click one button. The system timestamps when you placed the order.
Automatic Trigger
When you mark the item as received, two things happen simultaneously: the system timestamps the receipt and auto-sets the shipping status to "Ready to Ship." The shipping column doesn't even appear in your admin until this moment — the system only shows you what's relevant, when it's relevant.
Your Action
You ship the item and click "Mark Shipped." The system timestamps the shipment. The order moves off your active list. Once shipped, it can be archived but never deleted — your records are permanent.
Automatic
Order is archived with a full timestamp trail — when it was paid, ordered, received, and shipped. Revenue is recorded. The order is permanently stored and always accessible, but it's off your daily view. Done. Zeroed out.
Conversations
Orders aren't the only thing you're managing. Customers are reaching out with questions, customization requests, and follow-ups. Most sellers are juggling an inbox, a DM folder, and a notes app. With Zero-In, every conversation lives in one place and manages itself.
When a customer submits an inquiry through your storefront, it lands in your admin as a new conversation with a status of "New." Open it — the system automatically changes the status to "Viewed." Reply — it changes to "Responded" and drops off The Zero Point. When the customer replies back, it automatically flips to "Needs Response" and reappears in The Zero Point. You never manually tag, label, or update a status. The system knows the state of every conversation based entirely on your actions.
And it's not just about status — it's about routing. If an inquiry comes through a customization link versus a general inquiry form, the system flags it and routes it to the right bucket automatically. You can categorize by channel, by request type, by customer, or by product. It's not just what they asked — it's where they asked it from.
Replies are sent through the platform using your real email address. Your customer sees a professional message from you — not from a software tool they don't recognize. And every interaction prompts you to save the customer as a contact if they aren't already in your database. It's architecturally impossible to interact with a customer and not be prompted to save them.
The Zero-In Philosophy
Everything you've just seen — the automatic order creation, the conversation tracking, the timestamps, the logic-based status changes — it all feeds into one place. The Zero Point doesn't just show you what happened. It tells you what to do next.
The left side surfaces your 3 highest-impact moves. Powered by True North Intelligence, these aren't reminders — they're recommendations with context. A $4,150 quote sitting for 3 days, with data showing 72% of your quotes close within 5 days. A painting getting views from Instagram but not converting, with insight that your email list converts 3.4x better. Inventory running low, with a calculation showing 9 days until stockout at current velocity. Each insight comes with an action button — one click and you're doing it.
The right side shows your Action Items. The operational checklist — everything that needs attention today:
Work them down. When every action item hits zero, you're done for the day. That's not a metaphor — it's how the system is designed. The goal isn't to keep you in the app. The goal is to get you out.
Command Center
Your dashboard is a live snapshot of your entire business. Total revenue, total orders, unique views, conversion rate — all updated in real time. Every tile is clickable. Click total revenue and drill into revenue by individual item. Click total orders and filter by status. Date range filtering works across every metric — life to date, year to date, 30, 60, or 90 day lookback. As you change time periods, your tiles and graphs update together.
Views are counted uniquely per visitor — no inflated numbers. Same browser, same session, same visit — it counts once. Conversion rates are real. You know exactly what's performing and what isn't, down to the individual product level.
Analytics
Click any revenue tile and see the full breakdown — which items drive the most revenue, which get the most unique views, and which convert at the highest rate. Sort by any column. Filter by date range. This is the data you use to decide what to stock, what to promote, what to price differently, and what to retire. Better data leads to better decisions. Better decisions lead to a more profitable business.
Revenue Intelligence
Click into any revenue chart and see exactly which products are driving your business. Total revenue per item, unique views, conversion rate from view to purchase, and revenue trend over time. Sort by any column to instantly see your top performers or identify items that get attention but don't convert.
For limited editions, the system tracks total quantity, number sold, and remaining inventory in real time. Early-release pricing tiers let you reward your earliest buyers with preferred pricing that adjusts automatically as editions sell — first 10 at one price, next 15 at another, final batch at full retail. The system manages the tier transitions without you touching it.
Set goals for your business — a revenue target, a units-sold milestone, a limited edition countdown — and track your progress over time. Set a target, set a date, and watch the system track your trajectory. The possibilities for what you measure and how you measure it are essentially unlimited.
Contacts & Campaigns
The system prompts you to save a contact every time you interact with a customer — in order detail modals, in inquiry threads, everywhere there's a customer email. If that email isn't already in your database, a "+ Contact" button appears automatically. It's architecturally impossible to interact with a customer and not be prompted to save them.
When you're ready to reach out, send email campaigns targeted by contact type, by specific item purchased, by collection, or by manual selection. Emails are sent from your real domain — not from Mailchimp or a third-party tool your customers don't recognize. No exports. No separate logins. No monthly email platform fees.
Your Catalog
Every item displayed in a visual grid — organized, priced, and ready to sell. Click into any item to see its full detail: title, description, dimensions, pricing breakdown with global vs. override flag visible, view count, sales history, and edition status. Make a change and it's live on your storefront instantly. No publish step. No sync delay.
For limited editions, the system tracks total quantity, sold, and remaining in real time. When an edition sells out, it's automatically marked unavailable on the storefront. Early-release pricing tiers give your earliest buyers preferred pricing that adjusts automatically as supply decreases.
Pricing & Rules
Define a global pricing formula and it cascades across your entire catalog automatically — including every new item you add in the future. Need a different rate for a specific item? Toggle a single flag and set a custom price. The global rule stays intact everywhere else. Same logic applies to product variants, customization fees, limited edition pricing, and early-release tier structures. Set the default once. Override surgically when exceptions arise.
Shipping & Tax
Shipping is calculated automatically based on your origin ZIP, the customer's destination ZIP, package weight, and distance. Tax rates are applied based on the customer's location. You configure these rules once during onboarding. From that point on, every single checkout is accurate without you touching a thing. A built-in calculator lets you test your shipping charges against actual costs so you know your margins are right. No manual quotes. No shipping calculators. No tax lookup tables.
Built Around You
The standard packages get you running with a proven configuration that works out of the box. But the platform itself is fully extensible. Need custom dashboard metrics that track something unique to your business? Custom workflow triggers that fire based on conditions we haven't thought of yet? A third-party integration? A reporting view that doesn't exist? We build it.
During onboarding, we learn how you operate. We configure your triggers, your pricing rules, your workflow logic. If the data is there, we can slice it, dice it, and present it any way you want. If you can describe how your business should operate, we can make the system do it. That's what separates Zero-In from every template, every marketplace, and every website builder that calls itself "all-in-one."
A closer look at what each tier unlocks.
Everything you need to start selling on your own platform. A premium storefront on your custom domain with Stripe checkout, full order lifecycle automation with timestamps at every step, conversation management across two channels, and The Zero Point with rule-based daily priorities. Best for solo operators with a focused catalog who want to get live fast and look professional doing it.
This is Zero-In at full power. Everything in Starter, plus: unlimited messaging channels, True North Intelligence that learns your patterns over time, custom workflow triggers configured around your business, white-glove data migration so nothing gets left behind, and priority support with 30 days of direct access. Includes quarterly strategy calls to optimize as you grow. Best for established sellers who want their operations to run themselves.
Everything in Professional, scaled for complexity. Multiple storefronts under one account for different brands or product lines. Custom integrations with your existing tools — CRM, shipping APIs, inventory systems. Team dashboards with different views for sales, operations, and founders. Advanced automation rules and monthly strategy calls. 72-hour priority builds when you need changes fast. Best for high-volume operations or businesses running multiple brands.
Need custom dashboard metrics, unique workflow logic, third-party integrations we haven't listed, or features that don't exist yet? We build it. The platform is fully extensible. If you can describe how your business should operate, we can make the system do it. Starts with a discovery call to scope the build.
Architecture fee covers your custom build. Monthly fee covers platform access, hosting, and support.
0% transaction fees. No revenue share. Ever.
For solo operators ready to professionalize.
For established sellers who want the full system.
For high-volume operations or multiple brands.
Terry Turner
Founder & Lead Architect
I built Zero-In because I watched talented people lose money to bad tools.
Artists tracking orders in spreadsheets. Furniture makers chasing payments across five apps. Custom jewelers losing $10,000 quotes because they forgot to follow up. These weren't technology problems — they were architecture problems. The tools existed. They just didn't talk to each other, and none of them understood how high-value businesses actually operate.
So I built something that does.
Every Zero-In implementation is personally architected. I learn how your business works, then build the system around it. Not a template. Not a login. A partnership. The goal isn't to keep you in the app. The goal is to get you out — with everything running smoothly behind you.
A straightforward process designed to get you live quickly without cutting corners.
Most clients are live in 7–14 days, depending on tier and catalog size.
Discovery
A short call to understand what you sell, who you sell to, and how you operate. We confirm the right tier, outline the build, and identify the specific priority triggers, pricing rules, and workflow logic that will drive your system.
Build & Configure
You send your content. We build the storefront, configure the admin console, connect Stripe, set up pricing rules with per-item overrides, configure shipping, build your priority triggers, and test every automation before you see it.
Review & Launch
You review the system, request adjustments, and approve. We launch on your custom domain. From day one, orders flow in automatically, The Zero Point generates itself, and your daily routine is: log in, work the list, get to zero.
No. We build everything and configure it around how you operate. Once live, you manage items, orders, conversations, and campaigns from a clean admin dashboard. If you can use email, you can run Zero-In.
Those are website builders with bolt-on commerce. Zero-In is a complete business operations platform. The storefront is just one side — behind it sits an intelligent admin console with automated order lifecycle tracking, The Zero Point, conversation auto-status, email campaigns, contact capture, per-item analytics, configurable pricing logic, and auto-calculated shipping. The logic and automation behind the admin console is what makes this fundamentally different.
It means the system does it without you. When a customer pays, the order creates itself. When you mark an item received, shipping sets itself to "Ready to Ship." When you open a conversation, the status updates itself. When you reply, the conversation drops off The Zero Point. When the customer responds, it comes back. You're not updating statuses or managing states — the system handles it based on your actions and configurable rules.
Hosting is included on enterprise-grade infrastructure — no additional fees. Optional monthly maintenance plans are available for ongoing updates, content changes, and campaign support.
Yes. Priority triggers, order states, pricing rules, shipping tiers, and dashboard metrics are all configurable. During onboarding, we set everything up around your specific business. If you need something beyond the standard configuration, we build it.
That's what the custom tier is for. The platform is fully extensible — custom dashboard views, third-party integrations, unique workflow logic, specialized reporting. If you can describe how you want it to work, we can build it. Book a call and we'll scope it together.
Stripe processes all payments securely. Money goes directly to your bank — we never touch it. The moment payment completes, an order auto-creates in your admin with full details and a timestamp. For customization fees, the system supports manual invoicing with status tracking built into your priority queue.
100%. Your customers, orders, revenue data, conversations — all yours. Export everything anytime. No lock-in.
Book a free 15-minute call. We'll learn how you sell and show you exactly how the system would work for your business.
Book Your Free Call